Attitudes, Emotions and Behaviour Chapter 4 MCQ Flashcards
Attitudes
Peoples evaluations of aspects of the social world
Attitude object
The thing an attitude is about
Ambivalent attitudes
Attitudes that are mixes, being both positive and negative
Values
Enduring beliefs about important aspects of life that go beyond specific situations
Ideologies
Interrelated and widely shared sets of beliefs that typically relate to social or political contexts
Tripartite model of attitudes
A model of the structure of attitudes which assumed that attitudes have three components; cognitive, affective (emotional) and behavioural
Attitude complexity
The number of dimensions along which an attitude object is evaluated
Attitude function
The study of why people have attitudes
Schema
A cognitive structure that represents information about a concept, its attributes and its relationship to other concepts
Mere exposure effect
The more exposure we have to a stimulus, the more we tend to like it
Social learning
People acquire their attitudes (as well as behaviours) often from others
Classical conditioning
Simple form of learning where a stimulus eventually evokes positive or negative reactions through repeated pairing with another stimulus
Subliminal conditioning
Classical conditioning that occurs outside the learners conscious awareness
Instrumental conditioning
A form of learnng whereby a behaviour followed by a positive response is more likely to be repeated
Observational learning
Individuals attitudes (and behaviours) are influences by observing others