Attitudes Flashcards
What is the definition of an attitude?
Describe’s an individual’s predisposition to believe, feel and act towards an attitude object
What re the 4 reasons for a development of an attitude?
1) Past experience = if experience is enjoyable eg winning comps, it develops a positive attitude, and perceive their ability as high with increase confidence and motivation. VICE VERSA
2) Socialisation = How the individual wants to fit into the social norms eg if the norms in a school is to take part in physical activity, they will conform and take part to fit in. VICE VERSA with peers and parents
3) Social Learning = imitating the actions of significant others. If parents or friends have a positive attitude towards physical activity, likely to copy especially when reinforced
4) Media = High profile models in the media often have positive attitude towards activity, respect them
What is the definition of prejudice?
a biased judgment made before the relevant facts have been considered. Often based towards race, gender and age
What are the 3 causes of development of prejudice?
1) Social learning = learn off significant others eg if parents shout racist abuse at players, likely to copy
2) Past experience = a negative past experience eg ref giving a foul when it should be can lead to be prejudice towards all refs
3) Media hype = local derbys or teams associated with religious groups eg Celtric v Rangers which can increase prejudice
What are the components of attitudes? (the triadic model)
1) Cognitive = beliefs or thoughts eg believe attending the gym helps me keep fit
2) Affective = emotions and feelings eg I enjoy attending the various classes at the gym and I feel energised afterwards
3) Behaviour = actions and responses eg I attend the gym 5 times each week
How can attitudes and prejudice be changed?
- punishing prejudice behaviour eg subs or bans
- ensure positive experiences
- Praising positive attitudes and non prejudicial behaviour
- using positive role models to highlight positive attitudes towards activity and non prejudice behaviour
- Generating cognitive dissonance
What is the definition of persuasive communication?
- Convincing a performer to change their attitude
- a significant other is needed and their reasonings need to be balanced and clear
- The person must want to change
What is cognitive consonance?
Their beliefs and actions are in harmony and the individual’s attitude will be stable
How can cognitive consonance be changed?
Cognitive dissonance… (generating unease)
How can these negative attitudes be changed?
Cognitive - I think going to the gym is a waste of time
Affective - I hate going to the gym
Behavourial - I don’t go to the gym
- Cognitive = Education, use significant other to explain how attending the gym can make you healthy
- Affective = A positive and variable experience, make it enjoyable
- Behavourial = Persuasive communication (specialist) praise the individual is successful