Attitudes Flashcards
Attitudes
ideas charged with emotion that produce a specific behaviour to a specific situation
values aimed at attitudes to objects
3 elements of the triadic model for attitudes (ABC)
Affective
Behavioural
Cognitive
Affective
emotions and feelings. ‘i enjoy my hockey matches’
Behavioural
actions and responses ‘i train 5 times a week’
Cognitive
beliefs and thoughts ‘regular exersize keeps me fit’
Attitudes could be good…
leads to persistance, commitment and enjoyment
or bad..
leading to avoidance, quitting and negatively effecting health.
An attitude could become..
Prejudice
Prejudice
preformed opinion of someone based on incomplete or sterotypical views.
Socialisation/social learning
watching/copying others including peer groups
peers
family
friends
coaches/teachers
media
How can attitudes form?
past experiences
familiarity
conditioning
stereotypes/prejudice
negative stereotypes in sport
women cant do strength and contact
participation of disabled in physical activity
women in male dominated sports
why do we need good attitudes?
attitudes can predict behaviour.
good attitudes means they will take part more and be more enthusiatic.
not always a correlation!
How can you measure attitudes
observations and behavioural signs
physiological testing
questionnaire
observations and behavioural signs
highly negative or positive attitudes may manifest in behavioural changes. Like body language signs of arousal.
hard to obtain data
physiological testing
blood pressure, brain activity and skin conductivity could interpret whether an individual is being honest about an attitude object.
easy to measure
but takes a long time and specialist equipment
Questionnaire
often and attitude scale/measure to see how individuals feel towards an attitude object by responding to statements or describing how they feel about something
lots of problems!
give the answer they think is needed
not all interpret questions in the same why
phrasing may influence
non sport specific
during development of attitudes we can
provide positive experiences
praise positive attitudes
punish prejudice
use positive role models
methods for changing attitudes
persuasive communication
cognitive communication
persuasive communication
persuader: somebody attempting to encourage change
receiver: somebody with an undesirable attitude
message: new attitude suggseted + reasons behind
Persuader must be
high status
popular
high profile
high credibility
Receiver must be
ready to deal and understand the new concept
at a good time
Message must be
accurate and correct
confident
clear
Cognitive dissonance
generate unease in the individual by changing one or more of the negative componants into postitive to cause individual to question attitude
