Attitudes Flashcards
What is an attitude?
Part of a personality, directed towards a particular situation that is learnt and often judgemental
How did Triandis define attitude?
“idea of emotion of how and why we behave to situations”
How did Mendick define attitude?
“how we behave”
How we feel determines how we behave towards an attitude object
What is prejudice?
Prejcudice is how you perceive an attitude object based on a false generalisation
What are the four factors of an attitude?
- Conditioning
- Personality type
- Personal experience
- Social influence
What is conditioning?
An individual being rewarded for an attitude will be more likely to adopt the attitude permanently.
What is personal experience?
Past experiences influence an attitude when the individual is faced with a similar situation
What is social influence?
Significant others are likely to affect the attitudes of a person
What is personality type?
Individuals are more likely to develop specific attitudes towards other sports based on their personality type
What is the ABC Triadic Model of Attitudes?
A- Affective
B- Behavioural
C- Cognitive
What is Affective in the ABC model?
There is emotional reactions to the attitude object, a like or dislike
What is Behavioural in the ABC model?
Behaviour towards the attitude object, how an individual acts
What is Cognitive in the ABC model?
Beliefs about an attitude object, how we think.
Often formed by past experiences
What is the link between A, B and C?
All ABC have to be consistent with one another or there is a negative attitude
What are the methods of changing an attitude?
Cognitive Dissonance and Persuasive Communication