attitude and the tri component model of attitude formation Flashcards
What are the three components that lead to the formation of attitude
cognitive component (beliefs)
affective component ( feeling)
behavioural component (actions)
what is the affective component of an attitude
it refers to the emotional reactions or feelings an individual has towards an object, person, group, event or issue. Thus, it is based on a judgement which results in a positive response, a negative response or a neutral response
what is the behavioural component of an attitude
the behavioural component refers to the way in which an attitude is expressed through our actions
what is the cognitive component of an attitude
it refers to the beliefs or ideas an individual has towards an object, person, group, event or issue.
what is an attitude?
attitudes can be viewed as ideas that we hold about ourselves, others, objects and experiences. A commonly used definition describes an attitude as an evaluation a person makes about an object, person, group, event or issue
what is a limitation of the tri-component model
is that sometimes one component (usually behaviour) does not match the other two components.
This is called cognitive dissonance
what are the four factors that influence an attitude
-strength
-accessibility
-social context
-control
how does strength influence an attitude
a strong attitude is that is usually thought about, well known and easily accessible. the stronger the attitude the more it is that it will be stable and consistent over time, be resistant to change and influence behaviour
how does accessibility influence an attitude
According to Aronson (2008), anaccessible attitudeis a strong attitude that easily comes to mind — it has been thought about, is well known and has been stored in memory ready for use.
how does social context influence an attitude
Martin Fishbein and Icek Ajzen (1975) have proposed that whether an attitude leads to actual behaviour may be dependent on the specific situation in which a person finds themselves.
how does control influence an attitude
The belief an individual has that they are free to perform or not perform behaviour linked to an attitudeanda belief that they can actually perform that behaviour (Ajzen & Fishbein, 2002).
