Attention 1&2 Flashcards
Attention is
Goal oriented
Attention varies in
Effort
Pop out search tends to be
Very easy
Serial search tends to be
Much harder
Attention can be
Shifted and zoomed
Attention is selective
And acts as a filter
Attention is limited
And acts as a resource, such as “amount of attention” or “paying attention)
Attention can be captured
You control your attention, but only to a degree
Attention can be divided
For example between modalities, you can divide your attention between two things
Broadbent wanted to know
Can we understand two simultaneous messages
Broadbent’s results
Only about 50% of questions were answered correctly, when listening to two simultaneous questions
Cocktail party problem
How do we recognize what one person is saying when others are speaking at the same time?
Cherry- condition 1
Two messages played in two ears, and repeat one message and ignore the other
Cherry- condition 1 result
Task is difficult but possible after many repetitions
Cherry- condition 2; dichotic listening
Two messages by the same speaker simultaneously played to different ears and instructed to shadow one speaker
Conclusions from these attention experiments
Hard to attend to two messages that are not separable by physical cues, and with physical cues it is much easier, and we can attend to one message and know very little about the other one
Broadbent’s filter theory
Senses -> short term store -> selective filter -> limited capacity channel
Broadbent’s filter theory
Senses -> short term store -> selective filter -> limited capacity channel
Short term memory store
Where information from multiple sensory inputs enters
Simple physical stimulus properties are processed
In parallel
Selective filter
Identifies info for further processing and uses physical stimulus properties as the basis for selection
The limited capacity channel
Is a serial processor; current term is the focus of attention in working memory
Selective filtering takes place before
Full meaning analysis can occur in the limited capacity channel
Own name effect
Evidence against early selection; 1/3 participants noticed own name when presented to irrelevant ear which shows it’s possible to recognize words without processing their meaning