Atler and Oppenheimer

Question 1

What can this study be used for?

Answer 1

Dual processing model

Question 2

Year

Answer 2

Atler and Oppenheimer (2007)

Question 3

Aim

Answer 3

To see how legibility of fonts affects reading

Question 4

Background

Answer 4

• Dual processing model by Daniel Kahneman 2003
• Heuristics
• System 1 - fast thinking
• System 2 - thorough thinking
• Used by marketing specialists

Question 5

Participants

Answer 5

50 university students

Question 6

Procedure

Answer 6

• Participants took cognitive reflections test, which measures whether people use fast thinking and answer the question (and get it wrong) or use slow thinking (and get it right)
• Half students took the test in hard-to-read font while the others had it in easy-to-read font

Question 7

Experimental design

Question 8

Results

Answer 8

• Hard to read font participants were correct 65% of the time
• only 10% of easy-to-read participants got all 3 questions correct

Question 9

Explanation in terms of dual process model

Answer 9

• Difficult to read participants used system 2 thinking thus answered correctly
• When easy-to-read font is used, system one automatically comes up with a quick, but incorrect answer

Question 10

Criticism

Answer 10

• Strong evidence for dual processing model
• University students don’t represent the population
• CRT uses ‘trick’ questions, so low ecological validity
• Easy to replicate