Argumentation and Persuasion: Fundamental Knowledge Flashcards
What is persuasion?
Presentation of ideas or information in order to compel action (emotional)
What is an example of persuasion?
A governor urging voters to legalize marijuana
What is argumentation?
Presentation of ideas or information in order to present a common understanding (rational)
What is an example of argumentation?
A columnist who defends a presidential foreign policy
What is audience type 1?
Those who have formed opinions, and hold them tightly
What is an example of audience type 1?
The jury in To Kill a Mockingbird
What is audience type 2?
Those who have formed opinions but recognize another reasonable view
What is an example of audience type 2?
Independent voters
What is audience type 3?
Those who have not formed opinions and are interested in the issue
What is an example of audience type 3?
Undecided voters in the 2016 presidential election
What is audience type 4?
Those who have not formed opinions and are interested in the the issue
What is an example of audience type 4?
non-registered citizens