Argumentation and Persuasion -- Argumentative Appeal Flashcards
Pathos
Appeals to audiences emotions
What are the best tools of pathos?
Connotative language, manipulation of tone, and figurative language
How strong is pathos?
The weakest form of proof but often necessary for the audience
Examples of pathos
Abandoned dog commercials
Logos
Appeal to readers reason/logic/intelligence
What are the tools of logos?
Statistics, authority, facts
How strong is logos?
Strongest form of proof but often not very interesting or compelling
Example of logos
Working on your essay thats due in 3 days instead of playing “breath of the wild” for 6 hours
Ethos
Appeal based on credibility of author
Tools of ethos?
Image, integrity, expertise, honesty, knowledge, character
Example of ethos
Following the advice of your family physicians advice because she’s worked with you and your family for over a decade