Aquarium Visit Readings Flashcards
Conservation Psychology
Examines the relationships between humans and nature with an eye toward conservation, focusing on linking research to practice
Principles of the CARE framework
Motivate and facilitate // Differentiate audiences // Maximize impact
Motivate and facilitate (CARE principle)
To promote pro-environmental behavior, increase motivation to protect nature, reduce barriers to taking action, or both.
Differentiate audiences (CARE principle)
Understanding the motivations of different audience segments enhances zoos’ ability to plan conservation engagement strategies and measure and interpret outcomes
Maximize impact (CARE principle)
Maintaining a longer‐term connection beyond a visit or program, leveraging individual actions for change at a higher level such as government or industry, and partnering with other organizations to reach the greatest number of people
CARE acronym
Cultivate caring,
Amplify intent,
Remove barriers,
Expand impact
Intrinsic Motivations
Based on individual values and beliefs, e.g. taking action because they believe a healthy environment is important for future generations
Extrinsic Motivations
Could be social influences or practical considerations, e.g. taking action because it provides cost savings
Intrinsic Barriers
Lack of knowledge or lack of self-efficacy
Extrinsic Barriers
Circumstantial things that make an action difficult or inconvenient, e.g. like driving less
Value-Belief-Norm Theory
VBN takes into account the individual’s perception of their influence in mitigating an environmental threat, as well as their perception of a threat to their personal values
Theory of Planned Behavior
TPB offers three primary predictors of pro-environmental behavior: attitudes, subjective norms, and perceived behavioral control
Campbell Paradigm
Describes pro-environmental behavior as a function of the relationship between environmental attitude and the difficulty of the behavior
Community-Based Social Marketing
A process designed to create the circumstances that will result in a specific behavior, by increasing motivation, decreasing barriers, or some combination of the two
Trans-Theoretical Model of behavior change
TTM outlines several stages of change, from pre-contemplation to contemplation, preparation, action, and maintenance to termination
Pre-Contemplation stage (TTM)
Not currently thinking about taking an action or unaware that their current behavior is problematic
Contemplation stage (TTM)
Examining the current behavior and considering an alternative
Preparation stage (TTM)
Intention to change the behavior in the near future
Action stage (TTM)
Person is changing their behavior
Maintenance stage (TTM)
Behavior has persisted for at least 6 months