Advertisement Flashcards
exposure
ESL652
being seen or heard by many people
* If you want your company to have more exposure, buy a bigger ad in the
phonebook and create a fancy website.
wrap
a large piece of fabric or plastic that covers another object, often much
larger than the object itself; a form of advertising on vehicles and buildings
* To advertise the new movie, the movie company placed a wrap around the tall
building next to the busy road.
skywriting
the practice of having an airplane fly to write messages in the sky
with white vapor or smoke that it leaves behind
* India’s boyfriend used skywriting to write “Will you marry me, India?” in the sky.
to blanket
to cover something entirely
* The band blanketed the city with posters for weeks before the big concert
go big or go home
a phrase used to encourage someone to decide to do
something thoroughly, with 100% effort, or not at all, because it isn’t worthwhile
to do something with only partial effort
* If you’re going to look for a new job, go big or go home. Make your resume as
good as it can be and apply for every job opportunity you find.