9b- Product Strategy & Branding

Question 1

Brand Types

Strategy & Branding

Answer 1

Functional, Image, Experiential

Question 2

Functional

Answer 2

Differentiation: Superior Performance and economy
Mix Emphasis: Product, Price, & Place
Consumer: Psychological & Safety, low involvement

Question 3

Image

Answer 3

Differentiation: Desirable Image
Mix Emphasis: Promotion
Consumer: Social & Esteem, moderate/high involvement

Question 4

Experiential

Answer 4

Differentiation: Uniqur & Engaging Experience
Mix Emphasis: Product & Place (delivery and service)
Consumer: Self-Actualization, moderate/high involvement

Question 5

Brand Awareness

Answer 5

consumers know about brand

-I know Apple

Question 6

Brand Image

Answer 6

consumers have a definite impression about the brand

-I like Apple

Question 7

Brand Loyalty

Answer 7

consumers purchase only their brand

-I only buy Apple iPhone

Question 8

Brand Equity

Answer 8

brand loyalty is transferred to new products

-I buy all Apple electronics

Question 9

Competitive Angle

Answer 9

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Question 10

Product Life Cycle and Profits

Answer 10

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Question 11

Product Profits

Answer 11

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Question 12

Types of Business Products

Answer 12

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Question 13

Types of Consumer Products

Answer 13

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Question 14

New Product Development Process

Answer 14

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Question 15

Branding

Answer 15

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Question 16

Naming a Brand

Answer 16

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Question 17

Levels of a Product

Answer 17

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