3a- Global Marketing Flashcards
Domestic Marketing
Global
Made in America
Sold in America
International Marketing
Global
Made in America
Sold in America
and Sold in Canada
Global Marketing
Global
Made in America
Sold Everywhere
Global Risks
Global
factors that affect profitability
-Competitive, Economic, Legal, Political
Competitive Risk
Global
other companies do the same thing
Economic Risk
Global
economy collapses
Legal Risk
Global
not enough legal protection
Political Risk
Global
country government changes
Market Entry Strategies
Global
based on risk, control, costs, and potential return
-Export, Licensing, Joint Venture, Foreign Direct Investment
Export
Entry Strategies
Made in America
Sent to Canada
Licensing
Entry Strategies
company allowed to make and sell product of a different company
Joint Venture (Entry Strategies)
teamwork of companies
Foreign Direct Investment
Entry Strategies
company does all their own operations in foreign country
Standardization
Global
stay the same
Customization
Global
adjust to local
