13b- Social Media Marketing Flashcards
1
Q
Direct Traffic
A
direct links or bookmarks
2
Q
Natural Search - SEO
A
k
3
Q
Paid Search - PPC
A
j
4
Q
Affiliates
A
jn
5
Q
A
k
6
Q
Social
A
n
7
Q
Common Metrics in PPC
A
CPC, CPA, CPM, CTR
8
Q
Cost-Per-Click - CPC
A
kj
9
Q
Cost-Per-Action - CPA
A
kh
10
Q
Cost-Per-Thousand - CPM
A
jf
11
Q
Click-Through-Rate - CTR
A
mj
12
Q
Owned
A
-
-websites, direct email campaign
13
Q
Purchased
A
-
-advertising
14
Q
Earned
A
-
-social media
15
Q
Viral
A
?
16
Q
US Online Spending
A
k
17
Q
US TV Spending
A
k
18
Q
US Print Ad Spending
A
ki
19
Q
Online Marketing
A
k
20
Q
Traditional Marketing
A
jk
21
Q
Social Media Marketing
A
kn
22
Q
Media Convergence
A
kj
23
Q
Strategy
A
kh
24
Q
Reach
A
lj
25
Engage
kj
26
Convert
khj
27
Why SM?
kh
