8b- Market Segmentation, Tageting, Positioning

Question 1

Ways to Segment

Seg, Tar, Pos

Answer 1

Geographic (most used)
Demographic (used)
Psychographic (useful)
Behavioral (most useful)

Question 2

Geographic Segmentation

Seg, Tar, Pos

Answer 2

region, city or metro size, density, climate

most used

Question 3

Demographic Segmentation

Seg, Tar, Pos

Answer 3

Age, gender, family size and life cycle, race, occupation, income
used

Question 4

Psychographic Segmentation

Seg, Tar, Pos

Answer 4

lifestyle, personality, attitudes, values

useful

Question 5

Behavioral Segmentation

Seg, Tar, Pos

Answer 5

Usage situations, benefits

most useful

Question 6

Segment

Seg, Tar, Pos

Answer 6

grouping customer into homogenous groups so responses to marketing efforts are similar
Who could we exchange with

Question 7

Target

Seg, Tar, Pos

Answer 7

selecting the segment

Who should we exchange with

Question 8

Position

Seg, Tar, Pos

Answer 8

designing the product offering to occupy a unique and valuable place in mind of customer

Question 9

Segmentation Criteria

Answer 9

k

Question 10

Targeting Criteria

Answer 10

k

Question 11

Positioning

Answer 11

k

Question 12

Unique Selling Propostition

Answer 12

k

Question 13

Positioning Methods

Answer 13

Perceptual Mapping, Gap Analysis, Hierarchical Values

Question 14

P Map

Answer 14

l

Question 15

Gap a

Answer 15

l

Question 16

Hie v

Answer 16

k

Question 17

Love, Swing, Hate Groups

Answer 17

do it