11b- Pricing Strategy Flashcards
1
Q
% Margin
A
( Price - Unit Variable Cost ) / Price
2
Q
Break-Even Anaylsis - BEV
A
Fixed Cost / ( Price - Unit VC)
FC / Unit Contribution
3
Q
4 points price perceived value
A
Reference Price, Competitors, Substitutes, Marketing Efforts
4
Q
Contribution Analysis
A
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5
Q
Elastic
A
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6
Q
Inelastic
A
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7
Q
Profit Equation
A
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8
Q
Price Skimming
A
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9
Q
Price Penetration
A
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10
Q
4 Pricing Approaches Matrix
A
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11
Q
Steps in Setting Price
A
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12
Q
Pricing Strategies
A
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