12b- Promotion Strategy Flashcards
1
Q
Advertising
A
k
2
Q
Sales Promotion
A
k
3
Q
Personal Selling
A
k
4
Q
Public Relations
A
k
5
Q
Direct Marketing
A
k
6
Q
Push Strategy
A
m
7
Q
Pull Strategy
A
k
8
Q
Why Promote?
A
lk
9
Q
Promotion Mix
A
-
-Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing
10
Q
3 Objectives of Advertising
A
-
-Cognitive, Affective, Behavioral
11
Q
Cognitive
A
k
12
Q
Affective
A
k
13
Q
Behavioral
A
kn
14
Q
Good Ads
A
ko
