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MKTG 201 > 6a- Marketing Analytics > Flashcards

6a- Marketing Analytics Flashcards

1
Q

Big Data

Analytics

A

information assets demanding attention for better insight, decision making and process automation
Volume: amount of data
Velocity: flow of data
Variety: format of data

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2
Q

Data Wrangling

Analytics

A

cleaning, unifying, preparing unorganized data for easy access and analysis

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3
Q

Data Exploration

Analytics

A

discover insights through numerical summaries and visualizations, insights

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4
Q 
Data Modeling
(Analytics)
A

transform data and use insights to predict

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5
Q

Consumer Insights

Analytics

A

accurate, deep and intuitive understanding of a consumer

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6
Q

Deployment and Socialization

Analytics

A

communicate and implement results from insights

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MKTG 201 (14 decks)

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