8. c. McDonaldisation

Question 1

What is McDonaldisation?

Answer 1

the process by which the principles of the fast food restaurant are coming to dominate the world.

Question 2

What are the four dimensions of McDonaldisation?

Answer 2

Predictability - Guarantee uniformity of product
Efficiency - Optimum method of completing task
Calculability - Quantity rather than quality
Control - Use of automation