7. b. Language Tools Flashcards

1
Q

What is Global English?

A
It is focussed on the international reader, developed to consider those who are not native speakers of English. This includes using:
Plain English
Avoiding humour
Use universally understood symbols 
Use short concise sentences
Use positive language
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2
Q

List the different types of metaphors.

A

Illustrative metaphor
Iconic metaphor - A description picturing events in photographic detail. Icons are used extensively for communication purposes on computers.
Visual metaphor - Colour red means stop on traffic lights.Green means go. Can require cultural context to understand.
Verbal metaphor

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3
Q

What is a metaphor?

A

A metaphor is when concepts from one discipline are expressed in the language of another, to create an image of similarity.

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4
Q

List the different types of metaphors.

A

illustrative, iconic, visual and verbal.

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5
Q

Define a cliche

A

A phrase which has been used so often as to lose it’s meaning.

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