7. b. Language Tools Flashcards
1
Q
What is Global English?
A
It is focussed on the international reader, developed to consider those who are not native speakers of English. This includes using: Plain English Avoiding humour Use universally understood symbols Use short concise sentences Use positive language
2
Q
List the different types of metaphors.
A
Illustrative metaphor
Iconic metaphor - A description picturing events in photographic detail. Icons are used extensively for communication purposes on computers.
Visual metaphor - Colour red means stop on traffic lights.Green means go. Can require cultural context to understand.
Verbal metaphor
3
Q
What is a metaphor?
A
A metaphor is when concepts from one discipline are expressed in the language of another, to create an image of similarity.
4
Q
List the different types of metaphors.
A
illustrative, iconic, visual and verbal.
5
Q
Define a cliche
A
A phrase which has been used so often as to lose it’s meaning.