6D Values in product design Flashcards
What is Maslow’s hierarchy of needs?
A model which illustrates human needs that consists of five tiers, which cannot be fully met until each individual need is satisfied - starting from the lowest tier.
Tiers of the design hierarchy of needs
Lowest to highest:
- functionality
- reliability
- usability
- proficiency
- creativity
Functionality
The design must be able to function(meet basic functionality needs)
- little to no value
- expected
Reliability
The design must offer stable and consistent performance(works repeatedly)
- low value
- expected
Usability
How easily the product can be used
- moderate value
- basic expectations: consumers can recognise that some aspects don’t work as they expect it to/as they would like it to
Proficiency
How the design empowers people to do more/do better
- perceived to function at a high level
- designs which allow people to do things not previously possible/expand on basic functionality (great)
Creativity
Meeting creative needs
- how the design can interact with users in innovative ways: exploring aspects that expand on the product
- generates a loyal fanbase
Aspects of the client profile
Demographics:
- age
- gender
- occupation: disposable income level
- sizing
- purpose: event
- special preferences: colour/fabrics/silhouette/style/components
- education level
- location
- marital/family status
- ethnic background/culture
How to define the target market
Look at:
- customer base: common characteristics/interests
- competition: who others are targeting(current customers)/what they are selling
- product/service: features and benefits
Consider demographics and psychographics as well, then evaluate
Psychographics
More personal characteristics:
- personality
- attitudes
- values
- interest/hobbies
- lifestyles
- behaviour
Evaluation after the target market has been chosen
Consider:
- the amount of people who fit the criteria
- if the market will benefit from the product
- if I understand what drives them to make decisions
- price (affordable or not?)
- if the product is easily accessible
- if I can reach them with my message (e.g. quality/sustainability/charity)
Concept of quality to designers
- modelling: testing and developing ideas to improve them (e.g. prototypes/disassembly)
- analysing products: to consider suitability
- disassembly: to investigate how existing products are made to replicate/improve upon
- evaluating designs by gaining client feedback (regular intervals)
- choosing quality fabrics/components
- using feedback from focus groups: to create designs that meet demographic needs/wants
- designs fulfilled the brief/spec.
Concept of quality to consumers
Garments:
- function in the way that they are meant to (e.g. fit/performance)
- garments are correctly labelled (care labels), and that they withstand aftercare according to those labels
- may include additional components to repair the product: sign of longevity and quality
- contain the relevant symbols (e.g. BSI/CE BEAB/BTHA/ISO)
What is a product life cycle?
The 5 stages a fashion product usually goes through when it is first designed until it is finally removed from the market
The 5 stages of the product life cycle
- Introduction: exclusive style displayed on the catwalk - very expensive, worn by celebrities (high quality and custom fitted)
- Evolution: style becomes popular - seen in media and becoming more widely available (still highly priced)
- Growth and maturity: the style is adapted/manufactured more cheaply - copies developed
- Decline: style becomes less popular/surplus stock sold at reduced prices
- Replacement: no longer available
