1E Quantitative and qualitative testing

Question 1

Qualitative data

Answer 1

• the opinions of people/their behaviour
• often about human behaviour
• gathered from open questions: encourages descriptive answers and different perspectives/points of view

Question 1

Quantitative data

Answer 1

• factual information
• often in numerical form
• usually closed questions: choice of answer/yes or no
• data is sorted into: rank order/categories and is usually analysed

Question 2

What are feasibility studies?

Answer 2

Involves the analysis and evaluation of the design ideas/prototypes/plans for making - as it is important to check whether the proposed design is going to work and whether it meets the needs of the target market

Question 3

Results of feasibility studies

Answer 3

Indicates the possible modifications/improvements that could be made to the prototype in order to create successful designs

Question 4

Why do designers produce and test prototypes?

Answer 4

To develop and improve their design ideas and evaluate the success of the design

Question 5

Feedback on prototypes from focus groups(target market)

Answer 5

• how likely they are to buy the design
• opinions on the function/aesthetic
• how and how well they use the product

Lets designers/manufacturers known what they should keep or adjust according to feedback.

Question 6

How can collected data be presented?

Answer 6

Questionnaire results can be analysed and evaluated using charts