6 - Social, moral and ethical issues - Cultural acceptability

Question 1

What is cultural acceptability referring to?

Answer 1

Companies must avoid creating offensive products for their domestic and global markets

Question 2

Why is it in the companies interests to have good cultural acceptability?

Answer 2

If potential customers are offended, there is a financial cost to the business, as well as other disadvantages on a wider scale for the business

Question 3

What 3 aspects must designers consider and research to be culturally acceptable?

Answer 3

• How products are perceived by different genders
• The cultural significance of aspects such as the colour of products, and how it may be perceived in different countries
• Religious beliefs, traditions and norms that may not align with the designers own