5.1 Information sources and data types

Question 1

Internal source

Answer 1

Information that comes from within an organsiation

Question 2

External source

Answer 2

Information that comes from outside an organisation

Question 3

Primary data

Answer 3

Data that is collected within the organisation

Question 4

Secondary data

Answer 4

Data that has been collected by others outside the organisation

Question 5

Quantitative data

Answer 5

Factual, often numerical information

Question 6

Qualitative data

Answer 6

Information which includes descriptions, opinions, attitudes and views