4A

Question 1

Business change(n.)

Answer 1

-Business change(n.)=The alteration of behaviours, policies, and practices of a business.

Question 2

Proactive approach(n.)

Answer 2

-proactive approach(n.)=When a business changes to avoid future problems or as an opportunity to gain a competitive advantage.

Question 3

Reactive approach(n.)

Answer 3

-reactive approach(n.)=When a business undertakes change in response to a situation or crisis.

Question 4

Differences and similarities between proactive and reactive approach

Answer 4

Similarities=
* Both approaches are utilised by a manager or business to implement change.
* Both approaches involve the business undertaking change for future benefits, such as growth, progression, and to improve or restore its brand image.
* Both approaches require the support of the manager, who must utilise management and leadership skills if the change is to be implemented successfully.
* Both approaches can be used to respond to stakeholder conflicts.

Only proactive approach to change=
* Proactive change occurs when a business takes advantage of an opportunity and avoids future problems.
* Proactive change often involves the use of low-risk strategies.
* Proactive change is more planned, coordinated, and controlled, with fewer pressures acting on the business throughout the change

Only reactive approach to change=
* Reactive change occurs in response to a situation or crisis that is essentially forcing the business to change.
* Reactive change usually involves the use of high-risk strategies.
* Reactive change is more spontaneous, urgent, and pressured.