3.4a The Marketing Mix Flashcards
1
Q
The seven P’s
A
- Price
- Promotion
- Place
- Product
- People
- Process
- Physical environment
2
Q
Main influences of the marketing mix
A
- Amount of finance available
- Technology
- Market research
3
Q
Three elements of a product
A
- Actual product
- Core product
- Augmented product
4
Q
Actual product definition
A
Specific thing customers receive
5
Q
Core product definition
A
Primary product benefit customers receive
6
Q
Augmented product definition
A
Characteristic that makes product different to any other similar product
7
Q
What is business to consumer also known as?
A
Consumer marketing
8
Q
Three different types of products
A
- Convenience products
- Shopping products
- Specialty products
9
Q
Convenience products features
A
- Purchased regularly
- Bought by habit
- Low-priced
- Impulse buys
10
Q
Convenience product examples
A
- Sweets
- Crisps
11
Q
Shopping products features
A
- Purchased often but not as often and convenience products
- Planned purchases
- Bought because of their augmented qualities
- Higher prices can be charged
12
Q
Shopping products examples
A
- TV’s
- Beds
- Hairdressing
13
Q
Specialty products features
A
- Unique characteristics
- High prices
14
Q
Specialty products examples
A
- Designer clothes
- Cars
15
Q
What is business to business also known as?
A
Industrial marketing
