2.3a Stakeholder Perspectives Flashcards
1
Q
Stakeholder definition
A
Anyone that has an interest in the activities or performance of an organisation
2
Q
Internal stakeholder examples
A
- Owners/shareholders
- Managers
- Employees
3
Q
External stakeholder examples
A
- Customers
- Pressure groups
- Suppliers
4
Q
What does Mendelow stakeholder mapping help to analyse?
A
Stakeholder power and interest
5
Q
What are the four sections in Mendelow’s stakeholder mapping?
A
A - Minimal effort
B - Keep informed
C - Keep satisfied
D - Key players
