3.2b Secondary Market Research Flashcards
1
Q
Secondary research definition
A
Research that finds information which already exists
2
Q
Secondary research is also known as…
A
Desk research
3
Q
Secondary research examples
A
- Internet
- Government sources
- Price-comparison websites
4
Q
Advantages of secondary research
A
- Cheap
- Less time-consuming than primary research
- Work is done for you
5
Q
Disadvantages of secondary research
A
- Data may be irrelevant to product
- Data may be out of date
- Data may be unreliable
6
Q
Quantitative data definition
A
Information that can be put into numerical form
7
Q
Qualitative data definition
A
Non-numerical information
