3.4.3 Increasing efficiency and productivity Flashcards
3 what happens if capacity is too low
managers need to consider whether investment is worth it to expand
costs, return, risk involved
3 what happens if capacity is too high
increase demand, through more promotions
downsize by closing parts of facilities
3 what is capacity utilization
percentage of potential output being achieved
3 what is the equation for capacity utilisation
(actual output / maximum output) x 100
3 what is capacity utilization if the Eden Hotel has 320 rooms, but only 250 rooms are occupied?
250/320 x 100 = 78%
3 why is capacity utilisation important
the higher the capacity utilisation, the higher the output from existing resources, unit cost will fall
low utilisation is wasteful, and may require downsizing
good to have some spare capacity - 95% etc
4 what i the importance of efficiency
help bring the price down
maintain competitiveness
match competitors pricing
make higher profits with the same prices
4 what are economies of scale
advantage an organization gains due to an increase in size
they cause an increase in efficiency
improve labour productivity
4 what are diseconomies of scale
disadvantage due to an increase in size
cause decreased efficiency and increased unit cost of production
4 what are technical economies of scale
modern equipment improves efficiency
mass production, high trained, large transportation all improve efficiency and decrease unit cost
4 what are specialisation economies of scale
large firm: skilled specialists, division lof labour, high salaries
small firm: diverse specialists, specialist areas, lower salaries
4 what are purchasing economies of scale
bulk buying, reduces costs
suppliers offer discounted prices
4 what is marketing economies of scale
large firm: expensive research to persuade customers
reduce overall advertising and marketing costs
4 what is financial economies of scale
large firm: safer to get loans more easily
easier access to funds
4 what are research and development economies of scale
develop more innovation
easier to create new goods
4 what are social and welfare economies of scale
large firm: provide social benefits like health care
improve motivation, easier to recruit
4 what are managerial and administrative economies of scale
large firms employ best managers and adopt cost-effective procedures
4 what is co-ordination diseconomies of scale
loss of control, disobedience, rigid and inflexible demands
4 what are communication diseconomies of scale
too much hierarchy can reduce effectiveness
span of control widens too
4 what is motivational diseconomies of scale
assess the needs, managers don’t know employees
less time for recognition and reward
4 what are technical diseconomies of scale
large scale production, hard to organise