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Business A Level
> 3.3.4 Using the marketing mix > Flashcards
3.3.4 Using the marketing mix Flashcards
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Business A Level
(15 decks)
3.1.1 The nature and purpose of business
3.1.2 Different business forms
3.1.3 Businesses operate within an external environment
3.2.1 Management, leadership and decision making
3.2.2 Management decision making
3.2.3 The role and importance of stakeholders
3.3.1 Setting marketing objectives
3.3.2 Markets and customers
3.3.3 Segmentation, targeting, positioning
3.3.4 Using the marketing mix
3.4.1 Setting operational objectives
3.4.2 Analysing Operational Performance
3.4.3 Increasing efficiency and productivity
3.4.4 Improving quality
3.4.5 Managing inventory and supply chains
