3.1.1 The nature and purpose of business Flashcards
- why would you start a business
be your own boss
flexible hours
make money (company, dodge tax)
gap in the market
something people want
1 what are the benefits of a business to society?
create employment
create wealth
create new products
can enhance a countries reputation
2 what is a stakeholder
anyone affected by a business
employees, managers, shareholders, community, government, suppliers, etc
2 what’s a mission
long term intentions, ultimate purpose
2 what’s a mission statement
a statement of overall purpose
2 what are aims
short term goals
2 what are corporate objectives
whole company goals
2 what are functional objectives
specific business areas/ department goals
2 vague to detailed goal setting?
mission statement - vague
corporate aim - less vague
corporate objectives - less detailed
functional objectives - detailed
2 advantages of mission statements
motivational
know what to expect
stakeholders know sense of direction
2 disadvantages of mission statements
not a reflection of reality
open to interpretation
simply PR
2 what makes a good objective
specific - state exact
measurable - capable of measures
achievable - realistic
realistic/relevant - to the company
timebound - time frame/ deadline inc.
2 corporate aims of formula one?
net zero 2030
2 corporate objectives of formula one?
Change how we operate to reduce carbon emissions by a minimum of 50% with remaining unavoidable emissions to be credibly offset
Deliver 100% advanced sustainable fuel by 2026
3 what are some common objectives
profit/ market share maximisation
growth
cashflow
diversification
social and ethical concerns
3 what determines objectives
corporate aims
size
legal format
age of business
4 what is profit
total revenue - total costs = profit
the extra money left over after covering the costs
4 what are components of profit
revenue - money in
fixed costs - salaries
variable costs - change with output
total costs - variable + fixed
4 what is revenue
value of what a business sells
volume sold x average selling price
sales, revenue, income, turnover
4 what are costs
amounts incurred to make goods and provide services
drain profits
good or poor profit margin
main cause of cash flow problems
4 what are variable costs
change as output varies
raw materials
wages per hour
marketing costs
4 what are fixed costs
increase break even output
salaries
advertising
software/rent
4 what are economies of scale
more produced = less unit cost
4 why is profit important
reflects risk of entrepreneurs
measures success of an investment
signal to providers of finance
source of finance for a business