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FINAL DESIGN > 3.4 > Flashcards

3.4 Flashcards

1
Q

what are the normal , 3s stages in distrbution

A

manfuactuer to wholsaler to retailer

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2
Q

what is direct disrtbution

A

manfuacturer straight to the consumer

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3
Q

exampels fo direct distribution

A

by sellign onlien

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4
Q

what does direct disrtubtion do

A

cut costs signifcantly

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5
Q

why may direct distrubtion nto be the bets option

A

as soem suers may want to try and see prdocuts before buyign the in whole sale stores and retailors

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6
Q

what are desigenrs requried to do with regards to packagign

A

reduce total amoutn fo packagig
make shti recyclabek adn sustainabke

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7
Q

how to imrpove envrioemtnal imapct of product distribution

A

cenrrtalsied distrbution centres
usign rail and water transports
fuel efficent transports
intelligent transport managaement systems
lcoal suppliers
outsorucing
optimisng packagign matrial

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8
Q

why si avoidign usign roads more energy effcient

A

when usign roads, the voluem fo product transported is pretty shtie comapred to energy requried to move it

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9
Q

what may companies use to reduce imapct of delievries, storage adn distrubution

A

JIT

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10
Q

what is social medial beign increasignly used for

A

as a arketign tool adn a distrubtion chanel

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11
Q

whatwhat does social network help brands gain

A

exposure

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12
Q

by allowing brands to reach cosnuemrs, what does social media encoruage users to do

A

share
liek products
tweet

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13
Q

what is SEo

A

search engien optimisation

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14
Q

what will search engine optimsiation do

A

draw users to sites

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15
Q

what does SEO and cookies gie compainses

A

insights and ifnroamtion of unique custoemrs and ability to track users inetractions

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16
Q

what must transport systems be managed to do

A

plan logistics of shipments
reudce times traveled
reduced amoutn fo joruneys

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17
Q

why are contaienr shippign beign sued mroe

A

usign water is a mroe energy efficient method and you can carry a shti ton comapred to enegry used

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18
Q

what will comapines use to ensure a maximum loading potential

A

stadnardised pallets

19
Q

why is road delivery being cut down

A

cuases congestion and is mroe damging than say rail and sea

20
Q

what si IP

A

inetrllectual proeprty

21
Q

what does IP prevent copyign of

A

Written material
Artistci and msucial compsotitions
design ideas

22
Q

What does IP give rights to

A

all types of intangiable nonphsycial products

23
Q

what does regsitered deisgsn give rights to

A

appearcane fo a prodcut

24
Q

what do trade marks do

A

idnetify and distinguish products or brand

25
Q

what do copy rights giev rights to

A

orgional ideas, ifnoramtion or intellectual works

26
Q

what do design rigths giev rights to

A

creation of designs

27
Q

what do design rights no cover

A

2D work

28
Q

what must a deisgn by to eb registd

A

unqiue
new
not similar to existign shit

29
Q

what will registered deigns protect ciopyign fo

A

shape patter decoration
visual feautes
textures
materials used

30
Q

what visual features may be proetcted with regsitered designs

A

lines
colorus
contorus
shape

31
Q

what must trae marks be o be registed

A

unique
fair
accurate
mroally acceptable

32
Q

what does copyright protect

A

artistci or mucial compsotion
boosk or drama
orginal ideas
intellectual works

33
Q

is copy right automatic

A

yes

34
Q

can design rights be boguht, sold or lsicenced

A

yes

35
Q

where do design rights ony give protection

A

UK

36
Q

to gain a patent what must an inevtion be

A

new
have an inevtniev aspect
non oviosu fueatrues
be capable of beign made or used

37
Q

what does a patent give

A

rights to technical and fucntional aspects fo a product or invetnion

38
Q

what do patentns protect

A

how producst work
hwo products are made
what material prodcyst are amde from

39
Q

why are standard pallet sizes used

A

easy to predict storage levels
efficnecy
promotoes automation
can eb reused
allows for efficney and lwoer prices

40
Q

what does it eman when talkign abotu optimsiign packagign maetril and design

A

getting the maximum output quality protection etc from minimal material, processes etc

41
Q

what are intelligent transport stsyems

A

usign tech that can sense, cotnrol communciate and shit, to make transport mroe safe adn efficent

42
Q

example of intelligent tranpsort system

A

electronic toll
electric car charging
smart trafic systems

43
Q

what is a wholesaler

A

those that distribute good and servcies to retaielrs and sellers

44
Q

exampel fo copy right nto proetcing ideas

A

tv shows having simialr stories
cant copyright the idea of a bsicut

FINAL DESIGN (43 decks)

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