3.4 Flashcards
what are the normal , 3s stages in distrbution
manfuactuer to wholsaler to retailer
what is direct disrtbution
manfuacturer straight to the consumer
exampels fo direct distribution
by sellign onlien
what does direct disrtubtion do
cut costs signifcantly
why may direct distrubtion nto be the bets option
as soem suers may want to try and see prdocuts before buyign the in whole sale stores and retailors
what are desigenrs requried to do with regards to packagign
reduce total amoutn fo packagig
make shti recyclabek adn sustainabke
how to imrpove envrioemtnal imapct of product distribution
cenrrtalsied distrbution centres
usign rail and water transports
fuel efficent transports
intelligent transport managaement systems
lcoal suppliers
outsorucing
optimisng packagign matrial
why si avoidign usign roads more energy effcient
when usign roads, the voluem fo product transported is pretty shtie comapred to energy requried to move it
what may companies use to reduce imapct of delievries, storage adn distrubution
JIT
what is social medial beign increasignly used for
as a arketign tool adn a distrubtion chanel
whatwhat does social network help brands gain
exposure
by allowing brands to reach cosnuemrs, what does social media encoruage users to do
share
liek products
tweet
what is SEo
search engien optimisation
what will search engine optimsiation do
draw users to sites
what does SEO and cookies gie compainses
insights and ifnroamtion of unique custoemrs and ability to track users inetractions
what must transport systems be managed to do
plan logistics of shipments
reudce times traveled
reduced amoutn fo joruneys
why are contaienr shippign beign sued mroe
usign water is a mroe energy efficient method and you can carry a shti ton comapred to enegry used
what will comapines use to ensure a maximum loading potential
stadnardised pallets
why is road delivery being cut down
cuases congestion and is mroe damging than say rail and sea
what si IP
inetrllectual proeprty
what does IP prevent copyign of
Written material
Artistci and msucial compsotitions
design ideas
What does IP give rights to
all types of intangiable nonphsycial products
what does regsitered deisgsn give rights to
appearcane fo a prodcut
what do trade marks do
idnetify and distinguish products or brand
what do copy rights giev rights to
orgional ideas, ifnoramtion or intellectual works
what do design rigths giev rights to
creation of designs
what do design rights no cover
2D work
what must a deisgn by to eb registd
unqiue
new
not similar to existign shit
what will registered deigns protect ciopyign fo
shape patter decoration
visual feautes
textures
materials used
what visual features may be proetcted with regsitered designs
lines
colorus
contorus
shape
what must trae marks be o be registed
unique
fair
accurate
mroally acceptable
what does copyright protect
artistci or mucial compsotion
boosk or drama
orginal ideas
intellectual works
is copy right automatic
yes
can design rights be boguht, sold or lsicenced
yes
where do design rights ony give protection
UK
to gain a patent what must an inevtion be
new
have an inevtniev aspect
non oviosu fueatrues
be capable of beign made or used
what does a patent give
rights to technical and fucntional aspects fo a product or invetnion
what do patentns protect
how producst work
hwo products are made
what material prodcyst are amde from
why are standard pallet sizes used
easy to predict storage levels
efficnecy
promotoes automation
can eb reused
allows for efficney and lwoer prices
what does it eman when talkign abotu optimsiign packagign maetril and design
getting the maximum output quality protection etc from minimal material, processes etc
what are intelligent transport stsyems
usign tech that can sense, cotnrol communciate and shit, to make transport mroe safe adn efficent
example of intelligent tranpsort system
electronic toll
electric car charging
smart trafic systems
what is a wholesaler
those that distribute good and servcies to retaielrs and sellers
exampel fo copy right nto proetcing ideas
tv shows having simialr stories
cant copyright the idea of a bsicut
