1.2 Flashcards
What is UCD
User centred design
What are the 4 key areas of UCD
Understanding context of use
Requriements specification
Feedback on designs
Evaluation of prototypes
What does UCD and SH analysis allow
Designers to udnerstand the needs and wants of parties invested in a product
What does stakeholder analysis look more broadly at
The wider parties invested
What should you do when discussing stakeholder
Speak about a varied range of them
How to identify stakeholders
Ask things more broad, such as hwo the product will eb delievered, made, sourced, dotn jsut stick to direct ones
What is a SWOT analysis
An analysis to identify problems, potential sisues and opportunities
Parts of a SWOT analysis
Strengths
Weaknesses
Opportunities
Thrreats
What is meant by opporunity in a SWOT analsyis
New gaps in the market, etc due to chanegs in tech, legislation, comeptition
What is meant by threat in a SWOT analysis
Understandign things that coudl cause the product to be unviable
WHat are focus groups
A key source of feed back in ensuring requriements are met
Focus group actviities (5)
Direct questions and discussion
Inetraction with products
Suggestions for improvvment
Presentations
Surveys
WHat can market research idnetify (5)
market trends
demo groups
buying habits
economic shifts
comeptitin
What can market research include
Feasbility analysis
Investigations
User trials
Small scale launch
Adv of primary research
Up to date
Data is specific
Adv of secondary research
Cost effective
Already done
Quick
Dis of priamry research
Expensive
Tiem consuming
Dis of secondary research
Can be out of date
Not specific to the design
What is fashion forecasting
Understanndig influecnes from a wide raneg fo sources to udnerstand what will be popular etc
What is trend forecasticng
Understanding consumer bahviour to meet needs wants and shit
What does enterprise mean
Innovation and the capture of new markets
What is entrprenurship
Those driving designign and runnign new businesses
What do entrpreneurs take
Financial risks in hoep to make a profit
WHat are commercial partnerships
Companies coming together
What are venture captialists
Stakeholders who invest in companies or new intiatives
What is crowd funding
Donations etc from many people
What entrepreneurs do
Think of ideas
Take risks
What entrepreneurs do
Think of ideas
Take risks
What comm partners do
Allow for expertise
Product development
Access to tech
Help develop
What crowd find and venture cap do
Fund
Help set up
Allow for production
Eg of primary research
Questionnaire
Surveys
Focus groups
Interviews
Trails
Product analysis
Eg of secondary
Magazines
Gov websites
Reference books
Social media
Buying stats
