2.4 Flashcards
stages of a products lifecycle
introduction
growth
maturity
decline
features of product launch
tagret market research done
surveys and feedback gotten
prciign stratergies considered
fatures of growht
increased adveritseign
features of maturity
sales level off
simimal prudcts introduced by comp
plannign for next geenration of prudtcs
feautures of decline
market saturated
products already bough
profit and sales fall
product evetnuall withdraw and pahsed out
what is market penetration
inc market share of existign product
promoting new product using raneg fo marketign and adveritisign
what si rpciign stargety
hwo comapies price products with accoutn of costs as well as makign a profit
what si rpcie skiimming
where prices are intially set high to recover from intial expenditures
how is demand created and popularity re sustained afetr fall off of products
modifciations
promotional offers
changes to softwres
redesigns
new ads
change to rband and colour
added features meetign consumers wnats and need
what is SMM
social media marketign
what does smm allow
ciomapnsies to gain like and diskliek from target market
what dpes smm allow
tracking of success of advertiisign and vaibility of a product
methods used by smm
passive approach
active approach
what is passiev appraoch in smm
where indivudals share reviews or reccodmadations ,leadign to ppualr viral product
what will desigenrs track in passiev appraoch smm
customer preferences and sisues with products
