32) Promotion Flashcards
Name four promotional strategies
Advertising, special offers, free samples, celebrity endorsement
Name four types of advertising
Informative adverts
persuasive adverts
product endorsement
product placement
What are the advantages of TV adverts
You can reach many consumers
Regular adverts will increase the products profile
What are the disadvantages of TV adverts
Very expensive
Some people don’t watch adverts
What are the advantages of using newspapers to advertise
You can reach many consumers
Products can be aimed at certain market segments
What are the disadvantages of using newspapers to advertise
Adverts are often in black-and-white
Can be expensive
What does the choice of advertising media depend on?
The product
The market segment to be targeted
Legal restrictions
