26) Desk Research Flashcards
1
Q
What is market research?
A
Market research involves the constant gathering recording and analysing of data about an organisation’s product or service and its target market
2
Q
What is desk research?
A
Desk research involves looking at information that has already been gathered and analysed
3
Q
What are the advantages of desk research?
A
The information is easy to obtain
It is cheaper
4
Q
What are the disadvantages of desk research?
A
It isn’t as reliable
it could be out of date
it could be inaccurate or biased