26) Desk Research Flashcards

1
Q

What is market research?

A

Market research involves the constant gathering recording and analysing of data about an organisation’s product or service and its target market

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2
Q

What is desk research?

A

Desk research involves looking at information that has already been gathered and analysed

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3
Q

What are the advantages of desk research?

A

The information is easy to obtain

It is cheaper

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4
Q

What are the disadvantages of desk research?

A

It isn’t as reliable

it could be out of date

it could be inaccurate or biased

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