25) Marketing Flashcards
1
Q
What is differentiated marketing?
A
Targeting each market segment with a product or service specifically designed for them
2
Q
What is undifferentiated marketing?
A
This involves selling products or services to the whole market
3
Q
Name 3 examples of groups in market segmentation
A
Age
Gender
Occupation
4
Q
What is marketing?
A
Marketing is about ensuring that the business meets the demands needs and wants of customers in the market
5
Q
What is the purpose of marketing
A
Help raise awareness of products and services on offer
target new customers
increase profits
