27) Field Research Flashcards
1
Q
What is field research?
A
First-hand primary information
A way of gathering new up-to-date information
2
Q
Name three examples of methods of field research
A
Personal interview
Telephone survey
Focus group
3
Q
Advantages of field research
A
Information can be gathered for a specific purpose
Information is relevant
Information is up-to-date
4
Q
Disadvantages of field research
A
It can be costly to set up
It can take a lot of time
Information still needs to be analysed and interpreted
