3.1: Emergence Of The Globalisation Of Sport In The 21st Century Flashcards

1
Q

What are the characteristics of life in pre-industrial Britain (pre 1780) (socio-cultural factors)?

A
  • communications and transport were limited
  • widespread illiteracy: the lower classes were uneducated, with little ability to read or write.
  • cruel or violent existences were the norm for the lower class; the upper class lived in comfort and luxury.
  • very limited free time as work was based on the land; free time was dictated but the agricultural calendar/seasons: the lower class worked very long hours.
  • class divisions clearly existed; there was a two-tier clearly divided society in existence (upper class and lower class) based on a feudal system)
  • people lived in the countryside/ rural areas.
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2
Q

Feudal system definition:

A
  • broadly defined, it was a way of structuring society around a relationship derived from the holding of land in exchange for service or labour.
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3
Q

What is popular recreation?

A
  • the sport and pastimes of people in pre-industrial Britain.
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4
Q

What are the characteristics of popular recreation?

A
  • long hours of work for the lower class meant popular recreation activities were occasional and therefore restricted to annual events when breaks in the agricultural calendar allowed their participation (e.g. festivals and Holy Days)
  • limited transport - activities were local and specific to each community and the area they lived in the countryside.
  • activities used the natural resources available to them, e.g. open land for mob games.
  • literacy was low among lower classes in society so any rules were very basic and applied to a particular community, i.e. locally set and applied (unlimited number of players, no time limits and no officials)
  • activities were aggressive and male dominated - reflected a harsh society - lots of damage to property and injures to the participants themselves were evident when participation in mob games occurred.
  • wagers were placed by the upper classes as part of sporting contests.
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5
Q

What was mob football?

A
  • an example of an activity played in pre-industrial Britain which very much reflected the characteristics of popular recreation and socio-cultural factors evident at the time.
  • an unruly form of football played by the lower classes
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6
Q

What were the characteristics of mob football?

A
  • played by the lower class in the fields
  • used natural resources, e.g. pig’s bladder.
  • played occasionally, e.g. Holy Days such as Shrove Tuesday, due to long working hours.
  • male dominated and highly violent and unruly reflecting living conditions in society.
  • no rules or regulations - low rate of literacy among the lower class.
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7
Q

Why were popular recreation activities eventually banned?

A
  • they were violent or unruly in nature
  • they led to injury or death in extreme cases
  • they led to damage of property
  • they involved wagering/gambling
  • they were linked to alcohol consumption/drunken behaviour
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8
Q

What was real tennis?

A
  • ‘Royal Tennis’
  • an activity played in pre-industrial Britain, but didn’t reflect the typical popular recreation characteristics at the time.
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9
Q

What were the characteristics of real tennis?

A
  • an exclusive activity, royal in nature, played by the upper class males.
  • upper classes were educated and highly literate so there were complex rules.
  • was played to a high moral code - lacked violence and played in a civilised manner.
  • opponents were respectful to each other.
  • played on a regular bases - due to plenty of leisure time.
  • the upper class had the ability to travel so was non-local in nature.
  • allowed the upper class to show their superiority due to difficult technical demand.
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10
Q

What is rational recreation?

A
  • in the nineteenth century, these were sports pastimes for the lower classes which were designed by the middle classes to be well ordered, organised and controlled.
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11
Q

The development of rational recreation:

A
  • as Britain changed into an industrially based society, sports and games developed in different ways; reflecting societal changes.
  • the activities were termed as ‘rational recreation’
  • rational suggests a level of order; logic and structure began to be applied to sports such as football.
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12
Q

What were the Wenlock Olympian Games?

A
  • 1850: Wenlock Agricultural Reading Society (WARS) formed the Olympian Class - promoting moral, physical and intellectual improvements.
  • 1860: the Olympian Class became known as the Wenlock Olympian Society. Dr William Penny Brookes.
  • the first Wenlock Olympian Games were held in October 1850.
  • mixture of athletics and traditional country sports, football, cricket, hurdles.
  • flag, officials and competitors processions and Olympic hymns were sung.
  • Brookes also campaigned for physical education to be on the school curriculum.
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13
Q

What was the industrial revolution?

A
  • seemed to have occurred during the mid-eighteenth to the mid-nineteenth centuries.
  • this period marked a change in Britain from a feudal, rural society to an industrialised, machine-based, capitalist society, controlled by a powerful urban middle class.
  • the revolution led to more of the population being concentrated in towns and cities working in factories instead of living in the countryside.
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14
Q

What were the negative effects of the Industrial Revolution on the development of sport (early 19th century)?

A
  • migration of the lower classes into urban areas: looking for work in new factories being built led to a loss of space to play traditional Mob games and overcrowding.
  • lack of leisure time: long 12 hour days six days a week.
  • lack of income: low wages and poverty were evident, with little spare income for leisure pursuits.
  • poor health: poor living conditions and a lack of hygiene meant there was little energy to play sport.
  • loss of rights: restrictions were placed on mob games and blood sports by changes in criminal law.
  • a lack of public provision: no access to private facilities or no personal equipment for the lower classes.
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15
Q

what were the improvements of the Industrial Revolution (late 19th century)

A
  • health and hygiene improved: enabling more energy and willingness to participate in sport - result of lack of disease.
  • gradual increase in wages and more time for sport: Factory Acte and Saturday half-days (gradual decrease in working hours)
  • development of new middle class
  • the influence of ex-public schoolboys via industry, the Church, etc.
  • the values of athleticism spread to the lower classes (working hard to the best of ability but taking part in the spirit of fair play!
  • industrial patronage led to provision for recreation and sport: factory teams were set up, sporting facilities were provided.
  • it became cheaper to travel / participation and spectating became more accessible
  • improvements in transport and communications via development of roads and trains allowed spectators and participants to travel further. Leagues were introduced.
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16
Q

Urbanisation definition:

A
  • large numbers of people migrating/moving from rural areas into towns and cities, seeking regular work in the factories.
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17
Q

What were the key features of urbanisation that contributed to the development of sport?

A
  • lack of space: in cities, unlike the countryside, space was at a premium. This led to the development of purpose-built facilities (e.g. football grounds)
  • large working-class population: urbanisation meant a large working class population that needed entertaining, resulting in mass spectator numbers at football and rugby matches for the first time.
  • loss of traditional sports: many traditional working-class sports such as mob games were banned in a civilised urban society, so there was a need for new sports to emerge.
  • change in working conditions: initially, the working classes worked long hours in the factories, and had limited free time, incomes or energy to devote sport to. As this situation improved, sports attendance and participation increased.
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18
Q

What were the key ways in which the transport revolution contributed to the development of sport?

A
  • movement of teams/spectators: the development of the railways and steam trains enabled faster and further travel, leading to nationwide fixtures developing on a regular basis.
  • improved access to different parts of the country: nationwide train travel enabled sport to develop from local to regional to national; with leagues forming, involving clubs from across the country (e.g. Football League).
  • cheaper train travel: train travel becomes relativity cheap and affordable which led to working classes following their teams and sporting heroes home and away.
  • improved access to the countryside: activities such as rambling became popular as rural areas were reachable and affordable.
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19
Q

What was the effect of the development of middle class?

A
  • sport became more acceptable and respectable and was played to a high moral code
  • they developed strict rules, leagues and competitions
  • they provided facilities/public parks via their involvement in the local council.
  • they have more time off work, broken time payments etc.
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20
Q

What was the effect of communications?

A
  • communications (e.g. via newspapers) improved as society became more literate.
  • developments increased the knowledge and awareness of sport in a number of different ways (results and locations)
  • it led to the emergence of role models as people could read match reports and relate to their favourite players.
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21
Q

Why did the Church promote sport?

A
  • encouraged social control (i.e. improved behaviour) through ‘civilised’ activities diverting people away from ‘less socially acceptable activities’ (drinking/gambling).
  • Church facilities were provided for venues.
  • the clergy viewed sport as a good way to increase church attendance.
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22
Q

Social control definition:

A
  • the way in which people’s thoughts, feelings, appearance and behaviour are regulated in social systems.
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23
Q

How did the Church provide more opportunities for sporting involvement?

A
  • the church organised teams, set up clubs and organised competitions.
  • many modern-day football clubs have their origins traceable to church organisations (e.g. Aston Villa)
  • the church provided facilities to play sports - such as their church halls and playing fields.
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24
Q

What were the ways in which the middle class supported sporting developments.

A
  • codification: the gradual organisation and defining of the rules (e.g. for the actual playing of a sport, as well as the conduct and behaviour of participants).
  • competitions: the development of leagues and competitions via middle class involvement in public schools/universities/clubs/factory teams/church teams.
  • increased leisure time: as middle class factory owners they gradually have their workers more leisure time which allowed more time to watch and participate in sport.
  • move to ‘professionalism’: the middle class helped in the development of early commercial/professional sport (e.g. setting up factory teams and paying broken time payments in football.
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25
Q

What were the middle class?

A
  • emerged as a result of urbanisation and industrialisation and played a key role in sporting developments during the 19th century.
  • the middle class were self-made individuals who had some empathy and concern for the working classes.
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26
Q

How did the development of sport in Britain speed through the British Empire? (Public schools)

A
  • as teachers: they developed teams and taught traditional sporting values in schools throughout the Empire.
  • as clergy: they developed church teams or became missionaries and took sport abroad (good for social control/morality ect)
  • as factory owners: they set up teams and gave workers time off to play competitive sport nationally and internationally.
  • they formed the NGB of sport which codified soirs and established leagues/competitions.
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27
Q

What was public provision?

A
  • local council provision of facilities (e.g. sport/recreational) for the masses to participate.
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28
Q

What was the influence of public provision on the development and spread of rational recreation?

A
  • to try to improve the health and hygiene of the working class the local authorises felt a responsibility to apply for grants to provide public washing facilities and improve their status as a town.
  • increased provision was made on the second half of the 19th century for public bath houses
  • plunge baths developed for swimming/recreational use.
  • involvement in physical activity was a mean of social control and reduced drinking and violence. Also helped impress productivity of workers as they became healthier.
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29
Q

What led to the development of national governing bodies (NGBs)?

A
  • sport was becoming increasingly popular with more widespread playing of sport
  • more teams and clubs were forming
  • more national and international fixtures were being organised
  • nationally agreed rules and codification for different sports were required - same set of rules to enable ‘fair competition’
30
Q

NGB example:

A
  • the Football Association (FA) in 1863.
31
Q

What were the characteristics of rational recreation?

A
  • respectability: non-violent in nature and fair play.
  • regional/national/international competitions
  • rules/codification: strict and complex rules were set by NGBs
  • referees/officials: enforced the newly developed rules
  • purpose-built facilities: sport took place in specially constructed grounds, pitched or tracks.
  • skills/tactics based: players had positional roles they became specialist in.
32
Q

Amateur definition:

A
  • a person who plays sport for the love of it and receives no financial gain.
33
Q

Professional definition:

A
  • a person who plays sport for financial gain.
34
Q

Amateurism values - late 19th century:

A
  • ‘manliness’, robustness; striving and physical endeavour
  • appreciating the value of health and fitness
  • appreciating the value of rule-regulated activity
  • high moral integrity
35
Q

What were the characteristics of a ‘gentleman amateur’?

A
  • being a respected member of society with a public school background. Status
  • belonging to the social elite, having wealth and plenty of free time
  • playing a range of sports using their natural talents
  • playing sport to a high moral code
  • training was frowned upon as it would constitute professionalism - character-building exercise
36
Q

What were the positive impacts of amateurism - late 19th century?

A
  • amateurs held a higher status than professionals
  • adhered to a code of ethics, playing sport to a high set of moral values (i.e. fair play and sportsmanship).
  • belonging to the social elite
  • amateurs were the ‘elite performers’ of the 19th century.
  • the all-rounder was viewed with high regard by the amateurs,i.e. playing a variety of sports and developing competency in a number of them.
37
Q

What were the features of working-class professionals (e.g. Rugby League)

A
  • working class
  • poor
  • very little free time due to long working hours
  • committed to train and perform as well as possible
  • low morality: winning was all important; open to bribes/ would cheat to win.
38
Q

What were the positive impacts of 19th century professionalism on sport development?

A
  • were paid according to results so standards of performance improved as a result of dedicated training.
  • the working class played sport for financial gain.
  • working class had to be paid a wage for time off work when representing their factory team.
39
Q

What were the key features of early 20th century amateurs?

A
  • high status
  • controllers of sport. upper classes controlled sport and excluded working class
  • top performers:
  • highly moral: had sufficient income and leisure time to play sport for the love of it, receiving no payment.
40
Q

What are the key features of modern-day amateurs?

A
  • tend to be of lower status
  • some high level performers are still not professional (e.g. gymnasts)
  • performance at the top level in most sports is now open to all
  • some amateurs receive finance to pay for training expenses (National Lottery) - is this professionalism though?
41
Q

What are the positives of modern-day amateurism?

A
  • codes of amateurism are still evident in British Sport, e.g. via fair play and sportsmanship.
  • still viewed positively and promoted in a number of ways. E.g. shaking of hands prior to and at the end of sporting contests
  • sports like Rugby Union maintained their amateurism until late 20th century and still have codes of conduct. E.g. calling the referee ‘Sir’
42
Q

Modern day professionalism:

A
  • all classes can compete; social class is no longer a barrier
  • people are now respected for their talents and efforts in reaching the top.
  • professionals have more time to train, leading to higher standards of performance.
  • celebrity status, more media coverage and investment in sport have led to vast increases in financial rewards. Many professionals are very wealthy.
  • there are high rewards for professionals through media and sponsorship (e.g. footballers, tennis players.
43
Q

What reasons explain the growth and development of association football from mid 19th century to present day?

A
  • urbanisation: large numbers of people living in one place have a large captive audience for football. Lack of space led to specialist build facilities.
  • more free time/leisure time: as workers spent less time in factories, more time was available to them to watch and play sport.
  • more disposable income: gave working class more money to pay for transport and entrance.
  • improved transport: the development of trains enabled fans to travel increasing the regularity of matches; resultant need for organised leagues/cup competitions.
44
Q

Sport - first half of 20th century:

A
  • sport became a commercialised mass entertainment industry. For example, the BBC began its live coverage in 1927.
  • Football became Britain’s major sporting activity. However, the wages didn’t reflect this increased income until the second half of the 20th century due to ‘maximum wage’
  • mid 10th century: maximum wage was abolished as a result of threatened strike action by the Professional Footballers’ Association (PFA).
45
Q

Sport - late 20th and 21st centuries:

A
  • football has undergone a massive increase in commercialisation linked to more than media coverage, e.g. via TV and the internet.
46
Q

Bosman Ruling definition:

A
  • a European Court of Justice decision made on 15 December 1995 concerning freedom of movement for workers.
  • an important decision as it allowed the free movement of labour in the EU. It effectively allowed footballers within the EU to move at the end of their contract to another club without a transfer fee being paid.
47
Q

What socio-cultural factors have led to an increase in female opportunities?

A
  • equal opportunities: more sports are generally available and socially acceptable, including football
  • increased media coverage of women’s football: BT Sport provides live coverage. England vs USA semi-final attracted 11.7 million viewers in 2019.
  • more female role models in football
  • more provision via school PE programmes.
  • more free time: traditional domestic responsibility role has decreased.
  • more clubs are forming
48
Q

Women’s football statistics - 2016/2017 season:

A
  • total number of registered female players: 1,270,000
  • total number of European countries with a women’s National football league: 52.
  • between 1985-2014 the number of female players grew five times.
  • 53 associations have a national team.
  • Denmark, Norway, Sweden, England, France, Germany and the Netherlands have more than 60,000 female players.
49
Q

Elite female officials in football:

A
  • at the end of the 20th century, there was a very limited number of female officials.
  • in more recent years, a lot has been done to develop opportunities for female referees in England - e.g. the creation of ‘Women’s Referee Development Pathway’.
  • 850 females currently operating in England at levels 1-8. Still a lot lower than males - but there’s some hope.
50
Q

What is lawn tennis?

A
  • originally called ‘Sphairistike’
  • played on an hourglass shaped court before its name and court shape were quickly replaced.
  • middle class invention as they aspired to be like the upper classes in society.
  • viewed as an important activity in the emancipation of women, with female participation in 1884.
51
Q

What are the key features of lawn tennis?

A
  • middle class invention: alternative to real tennis, which set the middle class apart from the working class.
  • played by the middle class
  • organised by the middle class
  • use of specialist equipment: sufficient finance to purchase their own equipment.
  • use of standardised rules: rule old which helped standardise the game. Played to the same rules.
  • public provision: it eventually spread to the working class via public parks.
  • played by males and females: allowed respectable social and gender mixing; civilised activity.
52
Q

What was the role of the WTA?

A
  • they developed their own professional circuit in the late 20th century, which provided opportunities for women to play at the top level, eventually earning millions of pounds through tournament earnings and sponsorship deals.
  • the WTA stated in 2015: more than 2500 elite players competed for $129 million in prize money st the 55 WTA events and four Grand Slams available in tennis.
  • lots of potential role models for girls, as well as large sponsorship deals.
53
Q

Modern day development of track and field athletics:

A
  • athletics events became popular in such towns and cities, with purpose-built tracks and facilities in most major cities by the mid 19th century.
  • walking and running races took place over set distances on race courses.
  • large numbers of people attended with up to 25,000 spectators.
  • wagering was still common.
  • class divisons were also evident - upper and middle class amateurs ran for enjoyment, while the lower classes ran the make money and were deemed ‘professionals’
54
Q

Development of track and - 20th/21st century:

A
  • the IAAF established and organised a number of major international athletics competitions for male and female athletes to compete in an warm considerable amounts of money.
  • e.g. in 2010, diamond leave - 14 invitational track and field meetings in Asia, Europe and the Middle East.
55
Q

What is the golden triangle?

A
  • refers to the relationship between sport, business and media.
  • without media coverage, sports are less attractive to sponsors.
  • the media uses sport to gain viewers, listeners and readers.
  • businesses and sponsors use the media to advertise their products and services.
56
Q

Media definition:

A
  • an organised means of communication by which large numbers of different people can be reached quickly.
57
Q

Commercialism definition:

A
  • the process of attempting to gain money from an activity.
  • TV companies pay huge amounts of money for the right to show a sporting event, e.g, football on sky sports and BT sport.
58
Q

Sponsorship definition:

A
  • when a company pays for their products to be publicly displayed it advertised, usually as an attempt to increase the sales of their goods.
59
Q

Merchandising definition:

A
  • the practice in which the brand or image from one ‘product’ is used to sell another
  • e.g. professionalism sports teams/performers promote various products.
  • Nike and Adidas have become rivals in sponsoring teams and individuals to sir their mechanising.
60
Q

What are the characteristics of commercial sport?

A
  • professional sport
  • sponsorship and business
  • entertainment: viewing needs to fit into a relatively short time scale.
  • contracts: e.g. involving sales of merchandise and bidding for TV rights.
  • wide media coverage: sports with simple, understandable rules, visually appealing
  • athletes as commodities:
61
Q

What are the effects of commercialisation on professional performers?

A
  • are controlled by the sponsor, become public commodities and suffer from a lack of privacy.
  • are effectively entertainers who become household names, e.g. Messi/Ronaldo.
  • can be out under pressure to perform when injured.
  • are paid for successful results, which makes winning important.
  • receive high incomes for sports participations and promoting products - gives financial security.
62
Q

What are the effects of commercialisation on sport?

A
  • rules and scoring systems have been changed or introduced to prevent spectator boredom.
  • breaks are provided in play so that sponsors can advertise their products and services.
  • competition formats have changed - Twenty20 cricket.
  • increased use of technology through the media has led to a more personal experience (e.g. the stump cam in cricket).
63
Q

Reasons why companies invest money into sport:

A
  • increased sales/commercial benefits/increased profit/increased publicity.
  • increases brand awareness/adds value to a brand
  • creates an association with excellence at the highest levels of sport
  • gives an opportunity to link to corporate hospitality.
  • improve company morale/employees feel linked to the success of sport.
64
Q

Types of media:

A
  • newspapers
  • radio
  • the internet
  • social media
  • TV
65
Q

Globalisation definition:

A
  • the process whereby nations are increasingly being linked together and people are becoming more interdependent via improvements in communication and travel.
66
Q

Globalisation in sport:

A

Can be seen via:
- the sponsorship of events (e.g. Coco-Cola as a ‘universal’ sponsor)

  • the way players are recruited to play for teams in countries other than their own
  • the spreading of different sports to ‘new nations’. E.g. 1994 World Cup - hosted in USA.
  • increasing pressure on athletes to perform at their best - may lead to some to use illegal substances to maintain performance.
67
Q

English football on TV - 1936 - 1966:

A
  • English football has been broadcast since 1937. There was very little football coverage on TV in the mid 20th century apart from the FA Cup final and the odd Scotland vs England match.
  • 1964: BBC introduced Match of the Day, with the intention of training camera men for the World Cup in 1966.
  • advances in videotape and intercontinental communications satellites led to the first widespread international coverage of the 1966 World Cup. England won that year which increased the popularity of the sport and led to more viewers.
68
Q

English football on TV - late 20th century/early 21st century:

A
  • technological advances which produced development a such as the satellite - this has enabled the spectator to watch sports live from anywhere in the world.
  • lot sponsorship deals or top PL clubs have also increased and give clubs an annual income of many millions of pounds.
69
Q

What is the impact of social media on sport?

A
  • top sports performers are ‘all’ invoked in social media.
  • fans get their sports news from Twitter and other social media platforms rather than TV and national news websites.
  • EPL dominates when it comes to love for individual teams. Manchester United - 27 million followers.
  • YouTube is being used to attract university scholarships/coaches
  • SM has enabled performers ti build up large fan bases. And empowers athletes at every level to engage with a much wider audience.
  • some players have been fined for inappropriate postings on social media. Many performers aren’t trained to understand the responsabilities and liability that go with such ‘global communication’
70
Q

What is social media?

A
  • online apps and websites which allow users to interact by sharing content and taking part in social networking