3 - Attitudes, Emotions, and Behaviour Flashcards
Describe attitude
Positive/negative evals of ppl, objects, bhvrs
What is the tripartite model of attitudes?
Structure of attitudes consisting of cognitive, affective, bhvrl components
What is the cog component of the tripartite model
how we think about the attitude object
what is the behavioural component of the trip model
behaving un/favourably towards an attitude object
what is attitude complexity
number of dimensions an attitude object is evaluated against
more = more complex att
attitude complexity is stronger when?
it is both complex and consistent (all pos/neg evals)
when may we attribute positive evals as a cause of negative ones and vice versa
when we think about inconsistencies, so we integrate them
what is an attitude function
why we have a specific attitude
how do attitudes act as schemas
help us to make sense of info and make quick decisions as know what aspects of att obj to focus on
how do attitude functions help our impression management
having +/-ive attitudes to the right object help us become valued, liked, and avoid disapproval/punishment
how do attitude functions act as a defensive
defend against psychological threats like anxiety
describe the mere exposure effect
more exposure to stimulus helps develop a more positive attitude automatically
when does the mere exposure effect work better?
short repetitive exposures
why do we develop a positive evaluation of attitude objects in the mere exposure effect
attribute learning to liking object instead of seeing, so can’t correct incorrect judgement
describe subliminal conditioning
classical conditioning happening outside conscious awareness
when will conditioning not happen
if placed under cognitive load
cognitive load means what for conditioning
don’t have resources to pay attention so doesn’t happen
awareness of conditioning may mean what
we can correct tendency or reasoning for liking an object
SLT is used to do what
use info from observation to determine attitudes
when do we use SLT
if we have no knowledge of experience of the att object
describe the compatibility principle
attitude and behaviour measures must have same specificity to find true compatibility levels
what causes incompatibility
if attitude and behaviour measures don’t have the same specificity
what are the 4 measures
target
action
context
time
describe the theory of planned behaviour
several factors determining intention to carry out a behaviour, and our intention determining whether we acc do it
what 3 things does TPB consist of
attitudes towards the behaviour
subjective norm
perceived behavioural control
describe attitudes towards behaviour in TPB
what the consequences of the behaviour are, determining if we form a un/favourable attitude