2B/2C - Social Groupings, Sponsorship and Media

Question 1

Who receives Sponsorship?

Answer 1

Events, Activity, Organisation and Person

Question 2

What are the Positive and negative effects of Sponsorship? (e.g. performer, sport)

Answer 2

Performer positive- More money for higher wages.
Can turn into role models.
New advanced technology kit/equipment provided by sponsor.

Negative- Increase in pressure to perform. Sponsorship commitments take time away from training.

Sport positive- Increase of interest in sports with media attention. - Increased participation.
More opportunities for grassroots development with financial support

Negative- Minority/women sports get less coverage.
Game times and rules of sport are changed to agree with media schedules.
People may choose to watch sports at home instead of at games, reducing revenue.
Over-exposure of sport.

Question 3

What is the definition of Sponsorship?

Answer 3

Provision of funds or other forms of support to an event, activity, person or organisation for some kind of commercial return. Sponsorship can take a number of forms. E.G. Financial, Clothing/equipment/footwear, facilities and accessories.

Question 4

Give some Examples of unacceptable sponsorship

Answer 4

Alcohol, tobacco, fast food, gambling/betting

Goes against healthy image of sport and influences children.

Question 5

How can you watch sport on television? What are the other forms of sporting media?

Answer 5

Television - Live coverage, highlights, 24 Hour news, documentaries, quiz programmes, pay-per-view.
Other forms - Radio, Social media, Internet, Newspaper (tabloids, broadsheets), Billboards.

Question 6

Definition of sexism?

Answer 6

Prejudice, stereotyping or discrimination based on someone’s gender.

Question 7

What is the government definition of disability?

Answer 7

A physical or mental impairment that has a substantial and long-term effect on a person’s ability to carry out normal daily activities. Disability can be temporary or permanent.

Question 8

What are the improvements and what needs to change in disability sport?

Answer 8

Improving – increase funding for UK sport, Increased media coverage for Paralympics.

Changes needed – Limited number of qualified coaches, limited clubs/travelling can be a problem due to costing a lot.

Question 9

What are the physical effects of ageing?

Answer 9

Flexibility decreases with weight increase, skill level/experience improve until peak, O2 capacity/ max hr (220-age) & reaction time decrease with age, reach max strength at age 25, decrease at age 40.

Question 10

How does sport change as people get older? (e.g. primary school to elderly) How is participation affected?

Answer 10

Sport change:

Primary -Mini versions of game, can be mixed gender.

Secondary – Playful versions of the game, becomes more competitive.

Elderly – low impact sports E.G golf

Participation effect:
Participation decreases as we get older due to less free time, less leisure time, focus on career/family, less income.

Question 11

How can family have an affect on participation?

Answer 11

Support – financially, emotionally and travelling.

Becoming a role model.

Provide equipment

Question 12

What is the definition of a peer group? What are the positive and negative effects?

Answer 12

People of the same age and status as you.

Positive- Encouragement, Peer pressure you participate

Negative- Peer pressure with negative attitude, can be a distraction.

Question 13

What are the Aspects of sport that technology can influence?

Answer 13

Sports equipment, Footwear, Clothing, Monitoring and analysis equipment, Officiating equipment.

Question 14

What are the positive and negative effects of technology? (e.g. performer, sport)

Answer 14

Positive:
Performer - Ask officials to review decisions that go against them.
Sport - Make competitions fairer by changing incorrect decisions.

Negative:
Performer - Technology not always available because it’s too expensive to buy and install.
Sport - Too many reviews during a match disrupt play and frustrate spectators/performers.

Question 15

Give three examples of sports technology.

Answer 15

Hawkeye - Uses cameras to track ball flight and trajectory.
Wearable - I.e. heart rate monitors
Software - I.e. Dartfish/Kandle-analyse player movement
Video official - Use of video replay to make officiating decisions. e.g TMO/VAR

Question 16

What is the definition of discrimination?

Answer 16

Treating a person/group of people differently based on characteristics such as Gender, race or sexual orientation.

Question 17

What are the positive and negative effects of media in sport? (e.g. Performer, officials)

Answer 17

Positive:
Performer - More money increases wages/prize money, raises profile of performer, can become role models.
Officials - More money helps more officials become professional and raise standards.
Negative:
Performer - Media focus on male sport, increase pressure to perform, can intrude personal lives, may be unable to cope with the pressure leading to lower performance levels. Own social media accounts, open to abuse. Pundits and media criticize players leading to lower self-esteem, confidence and mental health issues.
Official - Increase pressure to make correct decisions. Referees are scrutinized for bad decisions, reduces enjoyment, threats from fans, mental health issues, breaks from refereeing.

Question 18

What is improving and what still needs to change in Women’s sport?

Answer 18

Improving:
Increased media coverage, more positive role models, more opportunities to play competitively and play sports that were only for men. Gender roles in home are changing (e.g. cooking, cleaning, child care)
Changes needed to be made:
Sports seen as ‘traditionally male’, women at elite level sport still not receiving enough coverage, media looking into women’s personal life rather than sporting achievements.

Question 19

What are the physical differences between men and women?

Answer 19

Body fat % - Women have higher body fat %
Strength - On average women have 2/3 amount of strength due to producing less testosterone.
Flexibility- Higher in women.
Weight, Height, Strength - Boys tend to overtake from age 11.

Question 20

How can race, religion and culture potentially effect participation in sport?

Answer 20

Some religions have rules keeping one day a week free for prayer and family, traditional dress codes (i.e prevent the wearing of swimming costumes if men are present), Religions have dietary codes (i.e muslims fast during Ramadan - only eat/drink certain part of day) effecting energy levels and potential ability to play sport.

Question 21

Define the term ‘commercialisation’

Answer 21

Managing or exploiting an organisation or activity in a way designed to make profit.

Question 22

State four types of sponsorship

Answer 22

Financial, Clothing/Equipment/Footwear, Facilities and Accessories.

Question 23

State three negative impacts that VAR might have on professional football?

Answer 23

Slows game down, paying spectator unaware of decision making process compared to tv viewer, VAR making incorrect/controversial decisions due to not specific enough rules (e.g. for a handball), effect on atmoshphere when goals are disallowed and effect on thrill of scoring-waiting to see if goal has been confirmed.

Question 24

Define a sponsor

Answer 24

An individual/group which provides support to an event, activity, person or organisation.