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Marktforschung > 2.3 Messen & Skalieren > Flashcards

2.3 Messen & Skalieren Flashcards

1
Q

Skalenniveaus

A

Nichtmetrisch:

  1. Nominalskala
  2. Ordinalskala

Metrisch:

  1. Intervallskala
  2. Ratioskala/Verhältnisskala
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Marktforschung (14 decks)

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