2. Business organisation and structure Flashcards

1
Q

what is organisational structure concerned with?

A

how work is divided and allocated. outlines roles and responsibilities.

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2
Q

outline the entrepreneurial structure.
in which type of business is this most common?
3 +
1 -

A
built around the owner/manager. 
typical in small or young businesses.
\+ fast decisions
\+ responsive to market
\+ good control
- cannot cope with growth
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3
Q

outline the functional structure.
in which type of business is this most common?
2 +
3 -

A

groups together employees based upon similar tasks: these become departments.
typical in businesses that have outgrown the entrepreneurial structure.
+ career path for employees
+ economies of scale, standardisation, specialism etc.
- empire building
- slow decisions
- cannot cope with growth

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4
Q

outline the divisional structure. why is it complex? what could each division be called?
in which type of business if this most common?
3 +
2 -

A
split into divisions, either by product, geography or customer. divisions include functional structure. divisions AKA strategic business units (SBUs) as separately identifiable (especially financially).
\+ copes with growth
\+ clear management
\+ focus on profitability
- potential loss of control
- shared cost issues
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5
Q

what is the matrix structure?
2 +
2 -

A

a combination of functional and divisional structures.
+ complex so can meet market demands and growth
+ customer attentive
- loss of control
- dual command and conflict

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6
Q

what is a boundaryless structure? what are the three main boundaryless structures? explain them.

A

unstructured and flexible business: ultimately, a business with a lack of structure.

  • hollow: functions split into core and non-core. non-core outsourced.
  • virtual: mostly outsourced functions, exists as a network of contracts
  • modular: manufacturing process broke down into components. each component then internally or externally fulfilled.
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7
Q

Mintzberg argued that there are 5 key building blocks in an organisation, these are:

A
operating core: workers
middle line: middle management
strategic apex: senior levels of management
techno structure: non-core IT
support staff: non-core services
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8
Q

name the structures for when each of Mintzbergs 5 building blocks dominates.

A

strategic apex domination: entrepreneurial structure/simple structure.
middle line domination: divisional structure
operating core dominates: professional bureaucracy
technostructure dominates: machine bureaucracy
supporting staff dominates: adhocracy

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9
Q

what is a scalar chain?

what is a managers span of control? what is it dependent on? (3)

A

number of levels of management

how many people they are responsible for. dependent on

  • nature of work
  • type of staff
  • location of staff
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10
Q

what is a tall organisation?

what is a flat organisation?

A

tall: long scalar chain, narrow span of control.
flat: short scalar chain, wide span of control.

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11
Q

what is a shared service approach? the advantages of it are (3)

A

restructuring particular services to be central to all parts i.e. IT.

  • improved service
  • improved consistency
  • cost savings
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12
Q

what is the difference between a centralised and decentralised structure?

A

in a centralised structure, upper levels of an organisation’s hierarchy make decisions.

in a decentralised structure, the authority to make decisions is passed down to lower levels.

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13
Q

what factors affect the amount of decentralisation? (4)

A
  • management style
  • staff ability (employees and managers)
  • geography
  • organisation size
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14
Q

what are the advantages and disadvantages of decentralisation? 3 of each

A
\+ motivation
\+ flexibility
\+ managers have more time
- loss of control
- costs
- potential for poor decisions due to lack of expertise
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15
Q

what is the anthony triangle?

what are the stages within it?

A

a model that illustrates planning.

strategic planning: senior management and planning long-term decisions
tactical planning: middle management planning departmental resources
operational planning: supervisors: detailed and short-term

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16
Q

what is marketing? what are the four main regions within marketing?

A

anticipating and supplying customer needs

  • market research
  • product design and development
  • distribution
  • profitability
17
Q

what is the marketing mix? who’s theory was this? what does it consist of? (4) what are the extra 3\?

A

Kotler et al: set of tools a firm uses to produce the response it wants from the target market

  • product
  • price
  • promotion
  • place
  • people
  • processes
  • physical evidence
18
Q

marketing product: what are the two main issues to consider?

A

product definition and product position

19
Q

what is the…
core product?
actual product?
augmented product?

A

core: the need that is being fulfilled. generic.
actual: tangible/intangible
augmented: measures needed to put product to use

20
Q

what are the four main Cs to consider when allocating price?

A
  • cost
  • competition
  • customer type
  • corporate objectives
21
Q

types of pricing (8)

A
  • cost plus
  • captive product
  • penetration
  • premium/perceived product
  • price skimming
  • price discrimination
  • going rate pricing
  • loss leaders
22
Q

how does promotion work? (4)

A
  • awareness
  • interest
  • desire
  • action
23
Q

what does market analysis include? (4) this is also known as..

A

strategic analysis

  • competition
  • customer expectation
  • brand
  • market research
24
Q

marketing decisions will include? (3) this is also known as….

A

strategic choice

  • market segmentation
  • market strategies
  • sales
25
Q

marketing implementation will include? (3) this is also known as….

A

strategic implementation

  • setting budgets
  • setting targets
  • monitoring and control
26
Q

types of market research (3)

types of market segments (4)

A
  • desk, field, test

- geographic, demographic, psychological, socio-economic