1.3.4 distribution Flashcards
1
Q
what is distribution?
A
is the process if getting the right product/service to the consumer
2
Q
what are the 3 channels of distribution?
A
- producer : wholesaler : retailer : consumer
- producer : retailer : consumer
- producer : consumer
3
Q
what influences distribution?
A
- nature of product
- expectations of customers
- control over promotion and pricing
4
Q
what are the benefits of online distribution for businesses?
A
- cheaper (no shop costs)
- easier for small businesses to launch
- open 24/7
- wider makers (global)
5
Q
what are the benefits of online distribution for customers?
A
- lower costs
- can shop 24/7
- easier and more convenient
- can see reviews before making a purchase
