1.3.2 types of promotion

Question 1

what is personal selling?

Answer 1

is when a salesperson meets a potential buyer face to face with the aim of selling a product or service

Question 2

pros and cons of personal selling

Answer 2

\+ instant feedback
\+ builds trust
\+ more persuasive
- expensive
- labour intensive for employees
- can only reach a limited amount of people

Question 3

what is direct marketing?

Answer 3

is a targeted form of marketing that presents information of potential buyers via emails texts etc

Question 4

pros and cons of direct marketing?

Answer 4

\+ more targeted to customers
\+ cost effective
\+ informative for potential customers
- some people may find it annoying
- a lot of competition

Question 5

what is advertising?

Answer 5

is the promotion of a product or service to a viewership in order to attract interests, engagement and sales.

Question 6

pros and cons of advertising?

Answer 6

\+ can reach a large audience
\+ helps gain product distribution
- expensive
- time-consuming
- not many people enjoy ads and often avoid them

Question 7

what are public relations?

Answer 7

when an individual creates a positive reputation for your business with the public through various communications, like: speeches, social media etc

Question 8

pros and cons of public relations?

Answer 8

\+ increases brand credibility
\+ adds value
\+ builds brand image
- no direct control on how your business is portrayed
- expensive

Question 9

what is sales promotion?

Answer 9

is a set of marketing technologies to stimulate sales

Question 10

pros and cons of sales promotion

Answer 10

\+ strengthens customer involvement
\+ helps reduce inventory
\+ can develop customer loyalty
- can annoy customers by sending too much email or text ( promotion clutter)
- negative impact

Question 11

what is online advertising?

Answer 11

is the use of using websites, apps, emails etc for marketing purposes

Question 12

pros and cons of online advertising?

Answer 12

+ can effectively reach target audience
+ monitor spending and results
- a lot of competition
- expensive and complicated to get a hold of

Question 13

what is mobile communications?

Answer 13

refers to the form of communications through your mobile to market products

Question 14

pros and cons of mobile communications?

Answer 14

+ reduces operational costs
+ easy to use
+ efficient
- some people may find it annoying which may reflect badly on the business

Question 15

what is advergaming?

Answer 15

is a form of advertising in video games

Question 16

pros and cons of advergaming?

Answer 16

\+ increases brand awareness
\+ long-term results
- expensive
- have to pay the business promoting your product
- demands creativity

Question 17

pros and cons of using social media to promote your business

Answer 17

\+ cheaper
\+ gives brand a good modern reputation
\+ can create brand loyalty
- if you get negative feedback your brand could be tarnished
- hard to measure how effective it is