1.3.2 branding a promotion Flashcards
1
Q
what is promotion?
A
is the key method a business will use to communicate with customers
2
Q
what are the types of promotion?
A
- advertising
- sales promotion
- public relations
- personal selling
- direct marketing
3
Q
what influences promotion?
A
- the target audience
- promotional budget
- technology
- the message
4
Q
what is the purpose of an advert?
A
- inform customers
- remind customers
- persuade customers
- reassure customers
5
Q
what is branding?
A
a characteristic name or symbol that distinguishes one product form another
6
Q
what are the types of branding?
A
- manufactures products e.g walkers
- own labelled brands e.g asda
- generic brands e.g carrots
7
Q
what are the benefits of strong branding?
A
- adds value to the product
- can charge a premium price
- product is recognisable
- reduced price elasticity of demand
8
Q
how do you build a brand?
A
- having a usp (unique selling point)
- sponsorships
- advertising
- social media
9
Q
what types of social trends can businesses do to build their brands?
A
- viral marketing
- social media
- emotional branding
