1.3.4 distribution

Question 1

distribution channels

Answer 1

the process of getting the right product or service to the consumer in the right place

Question 2

manufacturer > consumer

Answer 2

two stage
direct marketing
products are sold directly from manufacturer to consumer

Question 3

manufacturer > retailer > consumer

Answer 3

three stage
retailers spread all over the country.
manufacturer can get the product to where consumers can by it using retailers

Question 4

manufacturer > wholesaler > retailer > consumer

Answer 4

four stage
manufacturers deal with a few wholesalers and sell in large quantities.
wholesalers break orders into smaller quantities.
can offer trade credit to small retailers

Question 5

manufacturer > agent >| wholesaler > retailer > consumer

Answer 5

five stage
use agent to sell into another country.
agent will speak the language.
agent is the middle man between manufacturer and foreign wholesaler

Question 6

online distribution

Answer 6

main benefit = niche products can reach a wider audience.
low barriers to entry = set up costs are small.
can cater to a far greater geographically dispersed market than traditional local shops.