1.3.1 products / service design mix Flashcards
1
Q
marketing mix
A
product
price
promotion
place
2
Q
define product
A
anything that is capable of satisfying customer needs
3
Q
define design mix
A
meeting the design mix / identified market needs
4
Q
what is included in the design mix
A
function
aesthetics
economic manufacture
5
Q
define sustainability
A
making a product without affecting the long term supplies of the inputs into the product
