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abi digger
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Decks in this class (24)
1.1 meeting customer needs
Define objectives,
Define mission,
Define vision
17
cards
1.1.1 the market
Define market,
Define mass market,
Define niche market
29
cards
1.1.2 market research
Product orientation,
Market orientation,
Two categories of market research
28
cards
1.1.3 market positioning
Market mapping,
Competitive advantage,
Cost advantage
9
cards
1.2.1 demand
Define demand,
What does the amount of a good de...,
Complementary goods
8
cards
1.2.2 supply
Define supply,
What can cause the costs of produ...,
Introduction of technology
6
cards
1.2.3 markets
Define supply,
Supply curve,
Define demand
14
cards
1.2.4 price elasticity of demand
Define elasticity,
Define ped,
Define inelastic
10
cards
1.2.5 income elasticity of demand
Inferior goods,
Normal goods,
Income elasticity of demand
9
cards
1.3.1 products / service design mix
Marketing mix,
Define product,
Define design mix
5
cards
1.3.2 branding and promotion
Types or promotion,
Define branding,
Two types of branding
9
cards
1.3.3 pricing strategies
Size pricing strategies,
Cost plus pricing,
Two ways of cost plus pricing
9
cards
1.3.4 distribution
Distribution channels,
Manufacturer consumer,
Manufacturer retailer consumer
6
cards
1.3.5 marketing strategy
Define marketing strategy,
Product life cycle,
Development introduction
16
cards
1.4.1 approaches to staffing
Staff as an asset,
Staff as a cost,
Multiskilling
19
cards
1.4.2 recruitment, selection and training
Stages of the recruitment process,
Identify the vacancy,
Writing a job description
3
cards
1.4.3 organisational design
0
cards
1.4.4 motivation in theory and practice
0
cards
1.4.5 leadership
0
cards
1.5.1 role of an entrepreneur
0
cards
1.5.2 entrepreneurial motives and characteristics
0
cards
1.5.3 business objectives
0
cards
1.5.4 business choices
0
cards
1.5.6 moving from entrepreneur to leader
0
cards
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business theme one
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