1.3.1 Product and service design Flashcards
1
Q
What is the marketing mix?
A
A strategy used to effectively promote products which consist of the 4ps
2
Q
What is the design mix?
A
The identified design elements needed to market a product
3
Q
What is the function?
A
What the product is intended purpose id to do and how well it does it
4
Q
What is the aesthetic?
A
How the senses appeal to a product
(more stylish can charge a premium price)
5
Q
What is the economic manufacture?
A
The cost of producing the product and how cost-effective it will be
(balance between cost and quality)
6
Q
What is ethical sourcing?
A
Products are produced to minimize impact on the environment
7
Q
What is the social trend?
A
Society’s attitude, behavior and public opinion
(eg, ppl more aware screen time is bad for eyes)
